Insider’s Chefchaouen (Chaouen)
In Chefchaouen (often abbreviated as “Chaouen”), you’ll be welcomed to one of the most chill, laid back towns in all of Morocco. Long famous on the backpacker trek, this small mountain town is now really blossoming into its own as a travel destination. Chaouen is far enough off the beaten track to dissuade most tourists, which makes it quiet enough for those visitors brave enough to venture to the edge of the Rif Mountains. The narrow, Chaouen-blue pedestrian streets give ways to wide squares and breathtaking views over the lush valley below.
Chaouen is a respite of quiet after the busy medinas of Fez and Marrakech. However, it has enough of what is quintessentially Moroccan to be of interest to travelers looking for something a bit more authentic. Nature lovers will enjoy the easily accessible day hikes into the mountains. And shoppers will enjoy the hassle-free boutique shops for everything from hand-spun pottery to artisanal soaps made right in the city.
Whether you spend a couple of days wandering the clean medina streets, enjoying a hike through the Rif Mountains, or just want to relax with a book and a fresh mint tea, like most visitors to Chefchaouen, you will walk away having experienced something magical.
Notes from the History of Chefchaouen
When you come into Chefchaouen, take a good look at its placement between two tall mountains peaks. This is where Chefchaouen takes the root of its name. “Chef”, a derivation of the Arabic word “to look” and “Chaouen,” meaning “antlers” or “horns.” Between the two protective horns of the looming Rif Mountains, Chefchaouen has long been a strategic mountain town. It has a storied history that began shortly after the Portuguese conquest of Morocco in 1471 AD. A local tribal leader, known as Abu Youma, needed a protected, secret location from where he could launch attacks against the Portuguese. Abu Youma died in one of the battles and his cousin, Ali Ben Rachid, took over custodianship of the nascent city.
Wander the Medina — Chefchaouen boasts one of the most enjoyable, funky medinas in all of Morocco. Though trekking up and down the hillside can make for some sore legs at the end of the day, luckily there are plenty of cafés to plop down and recharge. Unlike the medina of Marrakech or the Kasbahs of Tangier and Rabat, foreigners haven’t really been able to purchase old houses and convert them to upscale riads so many of the local populace still actually lives in the Medina. The people of Chefchaouen are, for the most part, really pleasant and foreigners can stroll through the blue walled medina without being harassed by touts and venders too much. Most of the shop keepers have a relaxed attitude and will not hassle you. Children play in the streets and, unlike Fez, they will generally not ask you for money. If anything, the children of Chefchaouen might ask you to play with them, which is not a bad way to spend an afternoon. While wandering around, take a look at some of the placards which give information on some of the long, torrid history of this great city.
One of our favorite place to shop is the Hat Man. This funky shop is located toward the top of the medina on the main thoroughfare, Rue Targui on your way uphill from the main square. Hand knitted hats are available in many shapes, sizes and various levels of ridiculousness. There is a sign that reads “Hat Man.” You can’t miss it.
Trekking and Hiking in Chefchaouen
With its location at the foot of the Rif Mountains, surrounded by beautiful forests and gurgling rivers, Chefchaouen is ideal for those looking for to get out an enjoy a bit of the outdoors. There is a good mix of casual trails and more challenging trails, offering up an experience for all fitness types. Here are a couple of short trails to consider:
Jasmine Café Teteria — Opened in the summer of 2017, this fresh café offers an ingenious blend of foods from around the world, including crowd favorites such as spring rolls, veggie pizza and ramen noodles. Don’t miss out on the chicken and cheese briouats, homemade following the original recipe of the mother of the store owner, Youssef. Iced lattes, a summertime necessity, are thankfully available to go. A new café that gets at the international spirit of Chefchaouen like no other. 151 Avenue Hassan I (Lmdakka). Open daily, 8am – 10pm.
Casa Aladdin — With incredible views over the Place Uta el-Hammam, shrouded in shabby chic blue and orange decor, this is truly the house of Aladdin. Vegetarians will be thrilled to find a veggie bastilla on order, delicious layers of peppers, tomatoes, and others veggies wrapped carefully in crunchy philou-dough. The anchovy tajine, a northern speciality, makes for a tasty lunch or dinner. Rue Tangier, +212 (0)5 39 98 90 71, open daily for lunch and dinner, reservations recommended.
